KUALA LUMPUR: A Memorandum of Agreement (MoA) between Malaysia External Trade Development Corporation (MATRADE) and Malaysian Agricultural Research and Development Institute (MARDI) was recently signed with the objective of facilitating MARDI’s Technopreneurs in making inroads into global market. The efforts commenced with MARDI having its Pavilion at the Malaysia Export Exhibition Centre (MEEC), located at Level 2, Menara MATRADE. The Pavilion will showcase innovative products from 30 selected Technopreneurs for the period of 2022 to 2024.
This strategic collaboration will enable MATRADE to promote and commercialise MARDI’s new Technopreneurs in the international markets through MATRADE’s global network of 46 overseas-based offices. Among initiatives to internationalise these Technopreneurs include virtual business meetings (eBizMatch), Export Acceleration Missions (EAM), International Trade Fairs as well as International Sourcing Programme (INSP). On the other hand, MARDI, through participation at MEEC, will avail to the exchange of business contacts and network-building with foreign buyers and importers.
As an organisation that specialises in science and technology-related business, MARDI provides a pool of experts in relevant fields like technical services and entrepreneurship development in food, agriculture and other fields related to the industry. The 30 MARDI’s Technopreneurs involved are guided based on technology and innovation generated by MARDI as well as the technical knowledge or tacit expertise of MARDI officers.
Dato’ Dr. Mohamad Zabawi b. Abdul Ghani, Director General of MARDI said, “The collaboration between MARDI and MATRADE enables MARDI’s Technopreneur to showcase their innovative product in MEEC. This will benefit them in promoting their products internationally. MARDI takes this opportunity to thank MATRADE for the collaboration and hopes to continue this effort in future to further enhance and strengthen demand for local products in the international arena”.
According to MATRADE’s Chief Executive Officer, Mohd Mustafa Abdul Aziz, “The collaboration is timely as Malaysia has reopened its borders to international visitors since 1 April 2022. We are anticipating an influx of international buyers and importers back to the country. We welcome them to visit MEEC, the sourcing point for a variety of Malaysian-made products and services.”
MATRADE, as the national trade promotion agency, remains committed to assisting Malaysian companies towards bolstering trade competitiveness in the international market. “With a network of 46 overseas and five (5) regional offices in Malaysia, MATRADE invites more Malaysian companies either those who are currently exporting or those who are ready and thinking of exporting, to be onboard with us in driving the country’s export growth”, Mustafa added.
Reach out to MATRADE offices and social media channels, or visit www.matrade.gov.my for more information on export promotion and exporters development programmes, as well as other MATRADE’s assistance such as Business Information Centre (BIC), MyExport Services, and lots more in exploring the international market.