News & Events

LBS Refines Strategies – To Launch RM2.65 billion GDV of Projects In 2021

Petaling Jaya – Leading township developer, LBS Bina Group Berhad (LBS) strategises toward a plan for 2021 with launches valued at an estimated Gross Development Value (GDV) of RM2.65 billion. Despite the current market challenges due to the COVID-19 pandemic, LBS continues to adapt to new norm, shifting marketing strategies by further penetrating the digital platforms, and confident that 2021 will be yet another exciting year for the group.

New developments in the pipeline in Klang Valley include new phases at the KITA @Cybersouth township in Dengkil which consist of KITA Sejati serviced apartments, KITA Mekar double storey terrace houses, KITA Mesra single and double storey terrace houses as well as double storey town houses. While new phases in LBS Alam Perdana township at Bandar Puncak Alam include Ritma Perdana double storey terrace houses and new block of Melodi Perdana serviced apartments. Mercu Jalil @ Bukit Jalil and Prestige Residence @ Seri Kembangan are both serviced apartments.

Whereas new projects in Pahang region include Bayu Hills serviced apartment in Genting Permai and Cameron Centrum double storey terrace houses. Other projects to be unveiled include Taman Kinding Flora single storey cluster link and terrace houses in Chemor, Perak, Magma Garden 2 affordable houses, Emerald Garden 3 single storey terrace houses and Laman Bayu 3 double storey houses in Bandar Putera Indah, Batu Pahat.

Speaking at LBS 2021 Media Briefing, LBS Group Managing Director, Tan Sri Lim Hock San said “Affordability remains the key concern for homebuyers and therefore we will take a conservative approach and continue to focus our strategy of building properties and townships based on the 3 main pillars of Affordability, Connectivity and Community,”

While embracing the constantly evolving technologies in the digital age, LBS’s digital platforms were ready and marketing team was able to get in touch with the prospective buyers via various platforms even before the pandemic, which include virtual show units and website. “Tan Sri Lim explained.

LBS registered sales of RM1.2 billion in year 2020, exceeded its revised target of RM1 billion, despite the challenging market.

“Amid stringent housing loan regulations, but with the right product and marketing campaign, together with initiatives under National Budget 2021 that bode well to economy recovery and encourage homeownership, property sales momentum is picking up significantly,” Tan Sri Lim elaborated.

In 2020, LBS launched a total of 14 projects with a GDV of RM1.49 billion across KITA @ Cybersouth and LBS Alam Perdana two key township projects, Bandar Putera Indah township and Taman Kinding Flora.

LBS has 19 ongoing development projects with an estimated GDV of RM4.95 billion. As at 31 December 2020, LBS owns future landbank size of approximately 3,412 acres, projected to keep the Group busy for 10 to 15 years. The group has unbilled sales of about RM2.225 billion, expected to provide clear earnings visibility for the group in the next two to three years.

About LBS Bina Group Berhad
LBS Bina Group (LBS), an internationally recognized developer with a vision for building and inspiring delightful spaces, is a renowned township developer that has amassed numerous awards through their various developments. By placing people at the heart of their approach, LBS has been building and shaping the nation’s landscape for over 30 years while continuing to meet the market demands for quality and affordable homes.

Today LBS’s land bank is now across Malaysia. LBS will continue to grow in stature and strength, through replicating successful townships such as Bandar Saujana Putra to other parts of Selangor including KITA @Cybersouth in Dengkil, LBS Alam Perdana in Bandar Puncak Alam and so on. Beyond property development, LBS is also venturing into retail management, hospitality and tourism.

The continued success of LBS is attributed to the leadership of Group Managing Director, Tan Sri Lim Hock San. In recognition of his leadership, Tan Sri Lim was awarded the Property Man of the year by Malaysia Property Award (FIABCI) in 2018, which is the gold standard for developers in the real estate industry. Further recognition received, was the “Oscar Award” in the property fraternity. Tan Sri Lim was presented the award for his perseverance and resilience over the test of time within the industry, excellent demonstration of strong leadership, deep industry knowledge and impeccable values of integrity and responsibility.