SMBs are the lifeblood of Malaysia and continue to be a key driver of economic growth and employment, providing jobs across industries to over 70% of the local workforce. As we journey on the road to recovery together, SMBs, as an integral part in our community and economy, represent a group that needs to be better understood, valued and supported to ensure their sustainability for our collective future.
Getting to Know our SMBs
At HP Inc., we seek to better understand the drivers of SMB owners. Through understanding why, they start their companies and what motivates them, we can then support them with technology and trusted solutions that make a difference and create impact.
The HP South East Asia (SEA) Small Business Owner (SMB) Today study highlights SMBs in SEA as community- oriented, family-driven and performance-focused as compared to their counterparts across the world. They are also more in-tune with technology and are actively seeking a partner that will help their business excel.
The study also discovered that 79% of SMBs have a duty to protect the environment and over 76% believe they should give back to the communities, forming important factors in doing business. Technology however is a major concern for SMBs, with 57% of modern businesses citing their printers as a key partner in ensuring business operability and continuity.
Connecting originality, community, and technology for Malaysian SMBs While 72% of small businesses see their printer as a technology partner and want it to perform tasks beyond just printing, 68% of small business owners have identified a disconnect between what they feel they need from a printer, and what printer manufacturers are offering.
Through the valuable insights garnered, HP is addressing the need for originality, community and technology and by connecting SMBs in SEA with original printers and supplies that fulfil their business needs. This includes ensuring that HP’s innovation in both print devices and original ink and toner supplies help support local business as a long-term partner that understands their values, is easy to work with and convenient to use.
Helping SMBs adapt to thrive in a sustainable way
Through the HP SEA SMB Today study, HP Inc. is addressing the need for SMBs who want to build legacies that matter and make a difference to their families and communities by launching its range of technology innovation across its printing ecosystem.
HP Inc.’s breakthrough printing technologies such as the Smart Tank, OfficeJet Pro, Ink Advantage and Neverstop Laser offer SMB owners fast print speeds for high-quality prints, higher benefits of total cost of ownership, low energy consumption and ease of maintenance.
Designed to enable SMBs to work smart and fast with the lowest reload costs, the HP Neverstop Laser Printer is the world’s first cartridge-free laser printer with an incredibly quick 15-second reload toner to minimize interruptions at work. The printer is designed with a focus for entrepreneurs who primarily print black and white pages, and for the savvy cost-saving business goers. Made with more than 25% recycled plastic by weight for the printer and toner at 75% recycled plastic by weight, the Neverstop Laser Printer was made with sustainability in mind.
With the capability to print up to 38% faster compared to its predecessors and housing an automatic ink sensor that alerts users before ink runs out, the HP Smart Tank supports the needs of entrepreneurs as they elevate their businesses to the next level. Paired with the HP Smart App, the high-capacity ink tank printer delivers uncompromising quality and up to 8,000 color or up to 6,000 black pages. Giving SMBs total control over their printer’s power in the palm of their hands, the HP Smart App is the one-stop app for customizing each print experience personally.
Beyond HP Inc.’s hardware innovations, the printing ecosystem is incomplete without the basics of every print experience being the ink and toner itself. Investing over 5 years of engineering in each cartridge to deliver high-quality print performance, HP Inc. instills over 70% of its printer technology within each original toner cartridge to ensure every print experience is exceptional to SMB owners.
HP Inc.’s goal is to provide customers with printing experiences that amaze and prints that stand the test of time. HP cartridge are designed to work first time, every time. Beyond setting standards on the quality of prints, HP Inc. designed the original cartridges to last longer, whilst offering SMBs the best value for their money.
Imitation cartridges pose more damage to SMBs than many realise. They require up to 3x more service calls and cost 10% more in the long run. 3 For SMB owners, these represent costs that can be prevented to be flown into critical elements of business expansion and growth. In addition to that, over 30% of imitation cartridges have failed either right out of the box or during use and 47% were deemed low quality 4 Over 1 in 4 problems 5 caused by non-HP original cartridges can even result in damage to the printer.
Putting sustainability first has been one of the core values celebrated in HP. Original HP supplies were designed with the environment in mind. HP Inc.’s Sustainability Pledge states that every HP print will be forest positive, carbon neutral and part of a circular economy. Through the HP Inc. Planet Partners return and recycling program launched more than 25 years ago, HP Inc. has successfully manufactured more than 3.9 billion original HP ink and toner cartridges using recycled plastics. Since 2000, HP Inc. has used more than 99 kilograms of recycled plastic for original cartridges. Today, more than 80% of HP ink cartridges and 100% of HP toner cartridges contain recycled content.
by Alex Tan, Malaysia Enterprise Sales Director, HP Inc.