The yearly Mid-Autumn Festival season dawns upon us once again. In Malaysia, this celebration bears much deeper meaning than just mooncakes and lanterns. It is also a time when family, friends and loved ones gather together and cherish precious moments together.
Celebrating a season of renewed “firsts”, Hennessy is inspiring people to cherish and rekindle first and renewed moments in a reunion that is sure to be especially meaningful.
Specially to mark this occasion, Hennessy has released two limited-edition Mid-Autumn Festival packs, featuring Hennessy V.S.O.P Privilège and Hennessy X.O, for people to commemorate their first reconnection with family and friends. The beautifully designed packs also make exquisite gifts this season, to show family and loved ones just how much they are appreciated.
“There is no denying that Malaysians have had a tough year to deal with. However, every cloud, they say, has its proverbial silver lining. And though times are tough, there is much beauty and a newfound appreciation for what truly matters most to us – love, relationships and an attitude of gratitude. While the Mid-Autumn Festival this year will be different, the bond we share with the ones we love remains, and can only grow stronger,” said Thomas Bouleuc, Managing Director of Moët Hennessy Diageo (MHD) Malaysia.
“So this year, we specially want to invite Malaysians to mark the Mid-Autumn Festival with a meaningful celebration amidst the mooncakes and lanterns, by expressing cherished feelings and sharing memorable first moments. The limited-edition Hennessy V.S.O.P Privilège and Hennessy X.O packs are symbolic of this, and a truly unique way to make this season an especially meaningful and unforgettable one,” he added.
Hennessy will also be giving away a specially curated Box of First Moments, making their Mid-Autumn Festival reunion this year an even more special one. The exclusive gift box consists of a selection of momentous items for the perfect reunion with their ‘nearest and dearest’. These include invitation cards to gather your loved ones for a reunion with the First ‘Hello’, a digital cocktail book with a collection of recipes that will inspire the mixologist in you to create and impress your guests with their First Cocktail, a lantern kit to rediscover the First Spark on a lantern walk down memory lane, a moon ice mould to complete your Hennessy experience with slow-melting moon ice balls for the First Cheers, calligraphy coasters as a little souvenir for your guests and, of course, mooncakes for the First Taste to be shared with loved ones.
Additionally, the Box of First Moments also comes with a little surprise – the “Rewarding Reunion” card, which will entitle the recipient to stand a chance in winning a 35cl bottle of Hennessy X.O.
All non-Muslim Malaysians above 21 years of age are welcome to participate to be in the running to win these truly exclusive boxes. They can join in the ‘First Moments Giveaway’ by posting an Instagram feed photo or video of someone with whom they look forward to share a ‘first moment’ this Mid-Autumn Festival along with a brief caption behind the choice with the hashtag #MYHennessyFirsts. The posts with the most likes will each receive a Box of First Moments as the winning prize.
Both Hennessy Mid-Autumn Festival packs, featuring Hennessy V.S.O.P Privilège and Hennessy X.O will be available for purchase at selected key retail outlets: Mercato, Pavilion; Bangsar Food Hall Wine Shop in Bangsar Shopping Centre; Village Grocer in Plaza Arkadia; Jaya Grocer in Starling Mall, The Gardens Mall and 1 Utama and selected Chinese Medical Halls. All 70cl Hennessy V.S.O.P Privilège bottles purchased at these outlets will come with a special gift – an additional 5cl bottle of Hennessy V.S.O.P Privilège, to make the celebration especially festive and memorable.
Mid-Autumn Festival this year may be different, but the bond you share with the ones you love stays the same. Through it all, Hennessy is with you, always. So as the full moon shines brightly this Mid-Autumn Festival, make it a meaningful celebration to remember with family and loved ones while cherishing life’s precious first moments with Hennessy.