For its second season the collection introduces new sunglasses and optical frames imagined by David Beckham, and developed by Safilo design team.
Combining an effortless British style with a sharp focus on detail and functionality, the new eyewear is dedicated to a consumer interested in a classic design with an international perspective.
David Beckham features in the new adv campaign shot in Paris by Matthew Brookes, with behind-the-scenes action captured by Brooklyn Beckham.
The new images carry on the traveler story, capturing David in different locations on a journey around the world: this time David is portrayed in beautiful Paris on an Autumn day, with views of the Tour Eiffel.
The sunglasses assure the maximum quality of vision, thanks to the superior lenses, including the blue-blocker lenses which help to protect eyes from potentially harmful blue light coming from artificial light and digital devices; polarized lenses, perfectly suitable for an active lifestyle; orange lenses ensuring crystal clear vision in all conditions; photochromic lenses, able to adjust their level of tint as the light conditions change; mineral lenses, the highest-quality lenses, supremely durable, smooth and scratch-proof.