Today, ASICS announces the launch of their AW20 Indoor Collection designed to enhance speed and agility during game-play. The four key products; COURT CONTROL™ FF, GEL-BLADE™ 7, GEL-ROCKET™ 9 and UPCOURT™ 4, are built to support a variety of playing styles and ability levels.
COURT CONTROL™ FF
Available exclusively in Singapore, Malaysia, Thailand and China, the new colourways are based on the Future Tech theme. Through the use of vibrant colours and the inclusion of leading ASICS innovation, the COURT CONTROL™ FF delivers an advanced badminton experience, while remaining versatile for casual use. The COURT CONTROL FF shoe will also be released in two additional colourways.
FLYTEFOAM™ Midsole Technology
Incorporating the proprietary FLYTEFOAM™ midsole technology used in ASICS’ acclaimed running shoes, the lightweight foam allows for effortless movements, as the elastomer returns energy to amplify spring. This results in a more powerful stride to enhance responsiveness around the court while providing wearers with appropriate propulsion on the court. Conversely, the badminton-specific round outsole construction provides smooth landing to transition into nimble footwork.
TRUSSTIC SYSTEM™ Technology
With the TRUSSTIC SYSTEM™ technology, stable movements are supported by reinforcing the middle part of the sole to prevent the shoe from excessive twisting, which hinders movement. In addition, the seamless PU-covered upper provides superior stability, durability and flexibility overall.
Rearfoot GEL™ Technology Cushioning System
The rearfoot GEL™ technology cushioning system reduces the impact of the landing and allows for a more seamless transition to other parts of the game. This allows wearers to last longer during matches and reduces load on the legs.
The GEL-BLADE™ 7 indoor shoe is designed for badminton players who need a lightweight shoe to quickly cover all corners of the court in comfort and style – making it the speed silo of the collection. Featuring a multitude of acclaimed ASICS footwear technologies, the GEL-BLADE™ 7 shoe provides stability, comfort and protection to wearers as they take the court.
With a midsole created with FLYTEFOAM™ Propel, wearers will find ample cushioning and spring required for jump smashing, while the OrthoLite™ sockliner allows for ventilation during long passages of play. The TRUSSTIC SYSTEM™ technology provides stability and guidance required to switch positions without excessive twisting, with the AHARPLUS™ outsole protecting the aesthetics of the shoe with its abrasion resistant properties.
Engineered to be an all-rounder and the most-efficient shoe in the collection, for AW20 the GEL-ROCKET™ 9 range has been transformed with new and exciting colourways.
With a forefoot made with GEL™ technology for shock absorption and lasting comfort, the GEL-ROCKET™ 9 indoor shoe assists with easing away stress to the foot with each step. Extra cushioning has been provided by the Injection EVA midsole which also features rebounding properties for a boost around the court. Wearers will also find increased stability through the TRUSSTIC SYSTEM™ technology – a moulded component under the midfoot area which controls torsion, and assists with directional changes without fear of twisting.
For the aspiring badminton player, the new colourways of the UPCOURT™ 4 indoor shoe offer a multi-court option. Featuring a redesigned flexible upper construction with a more significant mesh area, it provides excellent flexibility for smooth multi-directional movement and increased ventilation for playing comfort. Its lightweight construction is stable enough to support footwork around the court.