Michelin launched Power Experience tyres to appease speed lovers in search of sportiness

Michelin, the world’s leading tyre company, has recently and simultaneously launched 4 new motorcycle tyre products: MICHELIN Power 5, MICHELIN Power GP, MICHELIN Power Cup2, and MICHELIN Power Slick2. The launch marks the renewal of Michelin’s entire hypersport and race offering that brings consistency and complementarity to the ‘MICHELIN Power’ range.

According to Ross Shields, Michelin 2-Wheel Commercial Director for Asia, “Since Michelin’s return as the official sole tyre supplier for MotoGP in 2016, the company has continued to use the technical advancements developed from fitting the world’s most exclusive and premier motorcycle racing championship, to advance the performance of tyres sold to riders around the world. This latest launch of our 4 newest hypersport and race tyres is a clear manifestation of such an endeavor.” 

“All 4 new products are targeted at speed lovers, which serve as a core segment of our two-wheel customers. Looking for a sporty look, tread design, stability, and superior performance at high speed, this target group is sure to be satisfied with the MICHELIN Power range, where all motorcycle tyres are dedicated to enhancing the sensations, performance, and pleasure of riding,” revealed Mr. Shields.

MICHELIN Power 5 and MICHELIN Power GP are road-oriented, using an innovative rubber compound that incorporates silica and carbon black. MICHELIN Power 5 – a 100% road tyre – is developed for maximum enjoyment in the dry and safety in the wet, with a tread void ratio of 11%. It is proven to deliver the best performance in the wet, compared to its main competitors. MICHELIN Power GP – a 50% road, 50% track tyre – is proven to provide the best performance in both dry and wet conditions, compared to its main competitors*. It features a tread sculpture built for both road and track usage, slick shoulder areas for exceptional grip and stability on track, and a tread void ratio of 6.5%. 

MICHELIN Power Cup2 and MICHELIN Power Slick2 are track-oriented. MICHELIN Power Cup2 – a 10% road, 90% track tyre – is the treaded version of the road-legal track tyre. MICHELIN Power Slick2 – a 100% track tyre – is specifically targeted at trackday enthusiasts, offering rapid warm-up.

times. Both tyre models are proven to provide the best lap-time and long-run performance, offering the fastest lap times both over a single lap and over full race distances.

All 4 newly launched products not only share common technologies from track to road – in terms of ACT+ tyre architecture, 2CT+ dual compound treads, and computer-optimized tread designs; but also feature the unique sidewall branding signature of Michelin’s patented ‘Premium Touch Technology’ that creates an esthetic contrast and shades of black with a velvet effect.

“Each of the newly launched tyres has its own specific performance characteristics through the use of high technology materials and casing design. A unique architecture, as well as a clever balance between flexibility and rigidity, offer high performance regardless of the lean angle taken by the rider and his motorcycle,” added Mr. Shields.