Matrade Frankfurt Braces For very Busy Weeks Ahead

FRANKFURT, Aug 14 (Bernama) -- With a number of Malaysian trade and business promotion events scheduled to take place in Germany in the next couple of months, the Frankfurt office of the Malaysia Trade Development Corporation (Matrade) is bracing for "very busy weeks" ahead.

In an interview with Bernama in his Frankfurt office, the Malaysian trade commissioner in Germany, Mohd Sabri Ab Rahman, emphasised that Malaysia's industry needed to increase its presence at German trade fairs which provided a good platform for Malaysia to showcase its products and its technological prowess in a number of industries.

An important upcoming German trade fair for Malaysia is the Frankfurt International Book Fair which will be held from October 6 to 10.

Malaysian publishers, printing houses, book wholesalers and others are expected to attend this fair, according to Sabri.

"Although three Malaysian companies will be participating under the Matrade pavilion, there will be 17 other Malaysian companies participating on their own," Sabri explained.

Following the book fair, Malaysia will be participating at the K' 2010 fair in Duesseldorf from October 27 to November 3. This is the world's largest fair for the plastics and rubber industry.

"We will have 13 Malaysian companies under the Malaysian pavilion which will be set up at the K' 2010 fair.

"Malaysian companies will showcase a wide array of products, including cell cast acrylic sheets, plastics part manufacturing solutions, custom-moulded rubber parts, automotive parts and components, stretch film, plastic injection, electric and engineering plastics injection moulds, tools and dies, PET Master batches, screws and barrels for plastic and rubber injection and extrusion machinery as well as plastics fittings," Sabri said.

The Malaysian trade commissioner also disclosed that Matrade would be organising a specialised marketing mission for rubber and plastics from October 24 to 29, in conjunction with the K' 2010 fair, to explore business opportunities in the targeted markets, promoting their products and services to Germany as well as the European Union member states.

The visiting delegation will include representatives of 12 companies from the plastics and rubber sectors.

In one-on-one meetings, pre-arranged by Matrade's Frankfurt office, Malaysian delegates will have opportunities to discuss with buyers.

Sabri, who described the plastics and rubber industry as "one of the most dynamic industries of Malaysia", attributed the industry's growth to rising demand for plastics and rubber products, and also to new uses of plastics and rubber products in areas covering electronics, automobiles, construction and also agriculture.

Germany's importance for Malaysia's plastics and rubber industries becomes obvious: Germany was the third largest export destination for Malaysian rubber products in 2009 with rubber gloves (surgical and non-surgical) becoming the largest rubber-product category followed by vulcanised rubber thread.

Also on the cards is a special Malaysian marketing outsourcing delegation which will be in Berlin from November 8 to 10.

The timing of the visit of the mission, which will make a strong pitch for Malaysia as an outsourcing centre, will also coincide with a special Asia outsourcing conference, including outsourcing opportunities in Malaysia, in Berlin from November 10 to 12.

With the inclusion of companies that cater to the aerospace industry, Matrade hopes the delegation can make a pitch to the aerospace sector as well.

 

 

 

Meanwhile, the latest import figures compiled by Matrade show that Malaysia's exports to Germany in the first half of 2010 jumped 29.93 per cent to RM8.086 billion, compared to the year-earlier period. Imports, on the other hand, rose by 20.6 per cent to RM10.113 billion.

Malaysia's exports of electronics and eletric products, the mainstay of exports, showed an impressive 24.1 per cent growth to RM 5.726 billion in the first half of 2010 over the year-earlier period.

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