Malaysian Food Manufacturers Make Inroads Into Latin America
KUALA LUMPUR, Aug 3 (Bernama) -- Malaysian food manufacturers participating in a processed food marketing mission to Brazil and Chile have secured immediate sales valued at RM3.58 million with a further RM19.2 million in potential sales being identified.
The mission, held from July 21 to 29, was organised and led by Malaysia External Trade Development Corporation (Matrade).
Among the products promoted by Malaysian companies in the mission included confectionery, energy and health drinks, frozen foods, palm oil-based food ingredients, sauces and snacks.
Palm oil-based food ingredients and cocoa products were the two major products sourced by the Latin American importers, where immediate sales were generated by mission members.
In a statement Tuesday, Matrade Chief Executive Officer Datuk Noharuddin Nordin said there was growing demand for Asian food and food ingredients in Latin America.
He said many major supermarkets offer special areas for display and promotions, and Malaysian exporters should take advantage of the opportunities available in this growing niche market.
"There is also good potential for Malaysia to increase its exports of cocoa products and palm oil-based food ingredients to Brazil.
"Distance and language differences should not hinder Malaysian companies from exporting to Latin America, particularly for products where Malaysia is a globally competitive supplier," he said.
The trade mission is in line with Matrade's objective of opening up new non-traditional markets for Malaysian exports.
Matrade's trade bureaus in Sao Paulo and Santiago arranged a total of 129 one-on-one business meetings between representatives of the participating Malaysian companies and local Brazilian and Chilean business visitors during the mission.
Most of the participating Malaysian companies were promoting their products for the first time in the Latin American market.
During the business meetings, Malaysian exporters had the opportunity to promote their products to leading food importers as well as major supermarkets and retail chains, such as Velarde Hnos SA and Cencosud SA in Chile and Walmart and Makro in Brazil. — Bernama
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