Malaysian Exhibitors Satisfied With Cebit Fair

HANNOVER, March 9 (Bernama)-- Malaysian exhibitors have expressed satisfaction with the outcome of their participation at the just concluded five-day CeBIT Trade Fair of Hannover.

The fair is the world's biggest trade event for the IT industry.

For the Malaysian exhibitors, the jingle of money in the form of the promise of good business, has been sweet music to their ears.

Of the 15 exhibitors, nine were under the wing of the Malaysian External Trade Development Corporation (Matrade).The rest were at the fair on their own initiative.

According to Sabri Abd. Rahman, Malaysia's senior trade commissioner in Frankfurt, the exhibitors under the Matrade umbrella achieved sales worth some RM11.5 million.

He also said another RM38.7 million worth of potential business could be achieved as a result of their participation and the contacts established at the CeBIT show.

Sabri said that he had compiled the figures based on the feedback received from the exhibitors.

Describing the response received by the companies at the fair as encouraging, he highlighted that Malaysian IT products were of good quality, conforming to international standards.

"Malaysia-made tablet PCs, 3D projection software as well as the hand-held smart card readers were the most sought after products," Sabri told Bernama.

The range of products showcased by Malaysian exhibitors included software like 3D solutions for interactive TV programming,hardware such as tablet PCs, CPUs, smart-card readers and voice recorders.

They also offered OEM manufacturing services for all kinds of hardware, product design and biometric technology and software testing for IT-dependent products.

Sabri said all the companies had expressed their intention to participate again with Matrade at the CeBIT Fair in 2012.

The exhibitors also gave him the contacts they had established at the fair to enable Matrade to help them in the follow-up action.

"We need more SMEs to venture abroad to participate in shows such as the CeBIT, to gain exposure to the international business culture and worldwide trading practices," he said.

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